Every business with a Web site should make Search Engine Optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy.
At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site.
While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking.
All it requires is a little effort, and some re-thinking of how you approach content on your site.
Monitor where you stand
You won't know if your SEO efforts are working unless you
monitor your search standings. MarketingVox suggests that you keep an eye on
your page rank with tools like Alexa and the Google toolbar.
It's also important to check your referrer log regularly to track where your
visitors are coming from and the search terms they're using to find your site,
according to PC World.Link back to yourself
There is probably no more basic strategy for SEO than the
integration of internal links into your site -- it is an easy way to boost
traffic to individual pages, SEO Consult says.
You should make it standard to link back to your archives frequently when
creating new content. MarketingVox advises that you also make the anchor text
search-engine-friendly: "The more relevant words point to a page, the more
likely that page is to appear in search results when users run a query with
those terms."As with all other SEO approaches, be sure your links are appropriate, and be careful not to cross the line into excessive linking -- you don't want your visitors to get annoyed.
Create a sitemap
Adding a site map -- a page listing and linking to all the
other major pages on your site -- makes it easier for spiders to search your
site.
"The fewer clicks necessary to get to a page on your website, the
better," advisesSearch-friendly URLs
Make your URLs more search-engine-friendly by naming them
with clear keywords.
SEO Consult explains: "For instance, it’s easy to understand whatAvoid Flash
Flash might look pretty, but it does nothing for your SEO.
According to the Search Engine Journal, "Frames, Flash and AJAX all share
a common problem – you can’t link to a single page... Don’t use Frames at all
and use Flash and AJAX sparingly for best SEO results."
"If you absolutely MUST have your main page as a splash page that is
all Flash or one big image, place text and navigation links below the
fold," the post continuesImage descriptions
Spiders can only search text, not text in your images --
which is why you need to make the words associated with your images as
descriptive as possible.
Start with your image names: adding an "ALT" tag allows you to
include a keyword-rich description for every image on your site. Perfect
Optimization explains an easy way to do this.The visible text around your images is valuable for SEO: MarketPosition suggests adding captions to all your pictures and being descriptive with the text in immediate physical proximity to your images.
Content
Your content needs to be fresh -- updating regularly and
often is crucial for increasing traffic.
"The best sites for users, and consequently for search engines, are
full of oft-updated, useful information about a given service, product, topic
or discipline," MarketingVox explains.One way to ensure that your site gets new content on a frequent basis is to integrate a blog. "Get the owner or CEO blogging. It’s priceless!" the Search Engine Journal suggests. An executive blog is an excellent way to reach out to your clients, create more opportunities for internal and external linking, while giving your site a more personal voice.
Social media distribution
A CEO blog is just one element of social media distribution,
an important SEO strategy according to SEO Consult. You should be distributing
links to fresh content on your site across appropriate social networking
platforms.
Whether displayed on your company's account, or recommended, re-tweeted, and
re-distributed by someone else, this strategy exponentially muliplies the
number of places where visitors will view your links.Link to others
An easy way to direct more traffic to your site is by
developing relationships with other sites.
PC World suggests that you personally ask the webmasters of well-respected
sites if they'll include a link to your site on theirs. Be sure to return the
favor -- then everyone wins!Make certain that your partner has a good web-reputation, of course. MarketingVox warns against getting tied to a "link farm" whose bad SEO habits could bring you down.
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(Source: http://www.businessinsider.com)
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